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Starting out from his Garage Jeff Bezos built the foundation of
Amazon.com from the garage of his two-bedroom house rented
outside of Seattle. He fashioned his first office tables from
wooden doors, angle brackets, and two-by-four lumber purchased
from Home Depot.
This article summarizes the recognizable aspects of Amazon.com's
success and lays down lessons learned in the form of tips. You
have the opportunity to analyze the tips given here and apply
them with prudence to your own business.
You as the owner of your own home based business started - or
about to embark if you have not as yet started - with the same
resources as Jeff Bezos. You are in a similar situation - if not
much better position - than the Amazon founder because you have
the secret to his success to learn and apply into your own
business.
Tip No. 1: Be modest in your initial investment. For example,
your laptop or PC shall not necessarily be top of the line. Your
office location could be a corner of the house or your room,
basement or garage. Save on office rent by all means. Be like
Jeff Bezos and other successful marketers who spent prudently
and succeeded.
Motivation You should motivate yourself to succeed. When Amazon
was struggling to make profits for the first time, only its
founder Jeff Bezos believed that the business goal could be
achieved in a year's time. Everybody was astounded when Jeff
Bezos achieved his goal after one year.
Tip No. 2: The lesson that could be learned from the above
account is to lay down and make known in clear fashion your goal
to every stake holder of your small business. They include your
spouse and your web designer, among others.
Write down this goal and post this on the wall beside your desk.
Save this goal in your Boston Bruins #18 jerseys hard disk and make the text Boston Bruins #18 jerseys the start up
page when you boot your computer. You can convert your goal into
a screensaver. Read your goal to yourself every day as you go
about your business on the Internet.
Tip No. 3: You should motivate yourself every day and pass this
motivation on to every one Boston Bruins #18 jerseys who's involved in your business. To
paraphrase the author Wallace D. Wattles who wrote The Science
of Getting Rick in 1910, envision yourself right now as having a
very successful business and do every which legal and ethical
way to actualize your vision. FYI, Wattles' book is featured in
my web site.
Change It is said that change is the one single permanent thing
on this planet. Amazon changed the way it does business through
the years. First it was an online book seller. Next it expanded
into selling music and videos.
Then it offered toys, consumer electronics and software to its
customers. These were linked with a host of new products until
this very day. Amazon has a constantly evolving product line.
Its competitors have a hard time catching up with the innovator.
During its initial years of operation, Amazon was not making any
real profit. It practiced instead the habit of reinvesting its
income into new markets. This it did to make possible for its
customers to make wider choices for the company's offerings.